ABOUT US






Eye-In Eyewear is a leading eyewear distributor in the Sub Saharan Africa region. We have more than 10 years of experience in the eyewear industry.
We are passionate about the brands that we represent, and bring them to the market in order to create sustainable and successful relationships.
We pride ourselves on our outstanding client service, and our dedication to constant innovation and unique approach.
OUR APPROACH
Together, using our passion for great design and superior quality, we are able to provide a wide and varied mix of eyewear brands and products, which results in a portfolio that offers customers the complete optical frames and sunglasses solution.
We have an EYE-IN EYEWEAR!






Management Team

RYAN CHAITOWITZ
CO-FOUNDER
RYAN HAS OVER 10 YEARS EXPERIENCE IN THE EYEWEAR INDUSTRY, WHICH HAS INCLUDED BEING IN THE WHOLESALE DISTRIBUTION OF RAY-BAN FOR MANY YEARS.
RYAN’S PASSION FOR PROVIDING EXCEPTIONAL VISION, STYLE AND THE ULTIMATE LEVEL OF SERVICE TO CUSTOMERS HAS PROPELLED THE COMPANY TO THE FOREFRONT OF THE INDUSTRY.
WITH AN EYE FOR THE LATEST TRENDS AND A KNACK FOR SPOTTING THE NEXT BIG THING, RYAN IS ALWAYS PUSHING THE BOUNDARIES OF WHAT’S POSSIBLE IN THE WORLD OF EYEWEAR.
WHEN HE’S NOT BUSY SEEKING OUT NEW AND INNOVATIVE FRAMES AND LENSES, RYAN CAN BE FOUND SCOURING THE GLOBE FOR THE LATEST AND GREATEST IN THE EYEWEAR WORLD.
HE’S A TRUE EYEWEAR AFICIONADO AND IS ALWAYS LOOKING FOR WAYS TO IMPROVE THE CUSTOMER EXPERIENCE.

GARY SEREBRO
CO-FOUNDER
GARY IS A SEASONED BUSINESS PROFESSIONAL WITH A WEALTH OF EXPERIENCE.
HE BRINGS A UNIQUE COMBINATION OF STRATEGIC THINKING AND HANDS-ON MANAGEMENT TO THE TEAM, ENSURING THAT EYE-IN EYEWEAR RUNS SMOOTHLY AND EFFICIENTLY.
GARY IS RESPONSIBLE FOR OVERSEEING ALL OF THE COMPANY’S OPERATIONS, FROM LOGISTICS AND INVENTORY MANAGEMENT AND THE SALES AND MARKETING TEAM.
HE’S A MASTER AT JUGGLING MULTIPLE TASKS AND KEEPING THE COMPANY ON TRACK TO MEET ITS GOALS.
WITH HIS KEEN BUSINESS ACUMEN AND ABILITY TO THINK OUTSIDE THE BOX, GARY HAS BEEN INSTRUMENTAL IN THE SUCCESS OF EYE-IN EYEWEAR.
ryan@eyeineyewear.com
+27 64 687 3670
gary@eyeineyewear.com
+27 87 821 7003
Our team is made up of like minded individuals striving for the best – our team consists of our sales, marketing, customer service, logistics, finance and after sales departments.